Use the Inverted Pyramid Method when you need your emails to spark action. If you do not have an email template created, please contact OMC. Connect your digital tools so you can do more with your marketing. The data collected in your Mailchimp reports will help you refine your marketing strategy going forward. Best Practices for Email Marketing Results 1. Buffer’s Kevan Lee told us that his best email marketing practice is to “Delight subscribers”. The subject... 3. This might sound like an easy task—after all, one of your most important jobs as a small business owner is understanding your brand’s demographic inside and out. Reach people on Facebook, Instagram, and across the web. Running a business isn’t easy, and we know you’ve got a lot on your plate. With our Litmus-powered Inbox Preview tool, you get a chance to see how your campaign will look across more than 40 different email clients before you send. These practices can also help keep your campaigns from triggering email spam filters and firewalls when they reach receiving servers, which transfer your campaigns from Mailchimp to your recipients’ inboxes. There’s an overwhelming amount of noise in the inbox. Learn to write a business plan, find product-market fit, and build your online presence. Your email message should have a single focus – branding, traffic driving, registration, or purchase. This email best practice is often applied in the use of progress bars. No one wants to read an email that drones on and on. That’s where email marketing comes in. 87% of B2B marketers use email marketing B2B to nurture and generate leads. The email should be clearly and properly branded so it … Headspace does this nicely. Create a free website that comes with built-in marketing tools. You should take time to research what your customers like to help make your emails sound human and personal. Follow these guidelines below. And if there’s a specific page on your website you want to track signups from, you can add a hidden field to your embedded form and place it on multiple pages. Read more about TripAdvisor’s email marketing. Generosity might be one of the most overlooked email marketing best practices. This topic can be a rabbit hole, so let me quickly show you the four levels or content personalization: Divvy up your lists into segments and send content based on the group’s common interest. Self-improvement, brands to check out and things to see and do – from food to fashion. Help Scout provides another great example of this email marketing best practice. GrowthHackers take a similar approach but with even more emphasis on their users’ activity. But Mailchimp lets you dig a little deeper to identify segments of people within your audience so you can send them personalized emails that help increase engagement and generate greater ROI. “Saying thank you – sincerely and with heart – feels good. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Once you know where you stand in terms of campaign performance for your industry, you can start taking steps to improve opens and clicks with tools like A/B Testing. As soon as they’re added to your list, subscribers start providing a lot of useful information about their interests and buying behavior. Before you start creating content from scratch, think about what you already have that your customers might find interesting, like a popular Instagram and Facebook post or an article written about your company. Pretty soon, you’ll have a repository of inspiration that you can tap into for when you’re working on new email campaigns. Follow these guidelines below. That sounds counterintuitive, but users need as little friction as possible. It plays a huge part in retaining customers and encouraging brand loyalty. According to YouGov, 78% of consumers in the U.S. read reviews before making a purchase. All email clients are created differently, which means that the campaign you designed in Mailchimp might look slightly different in your subscribers’ inboxes. And be sure to look ahead and plan accordingly if you think your sending frequency will change for special events and holidays—you don’t want to surprise customers if you typically send once a month but suddenly start sending a stream of emails leading up to a Black Friday sales event. You can even create segments to target people who joined your list through a specific method, whether it’s an integration like Facebook, an app like Mailchimp Subscribe, an e-commerce integration, or a hosted form. Including a free downloadable image in each email has been key to their list growth and user engagement. how Death to the Stock Photo built a profitable business with email, Optimizing emails for different time zones, Grammarly’s email marketing best practices, offer personalized product/ new feature recommendations based on customers’ account usage, how Quora, Mint, SumoMe, and Buffer use recurring emails in their marketing, use Liquid templating language to create dynamic content, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know. Please try again later. Sync your store data and connect other tools to unlock more automation features. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. Get to know your audience and find new ways to market to them. Try to write the way you would speak to your customers, and keep in mind the personality of the people you’re talking to. Email marketing is an opportunity to leverage social media engagement. Find product‑market fit, learn from user feedback, and launch your first marketing campaigns. Some of the most valuable data your signup form has to offer is how and where subscribers sign up for your list. Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter. You keep running into problems like siloed email data, clunky email delivery, optimization trouble, and an inability to incorporate your email … Three bullet points, icons with short descriptions or sub-headers can work as well. It sometimes helps to get a second pair of eyes on a campaign before you send it. Every email you send provides an opportunity to learn more and improve the next email. Now’s when we get to talk about the value of your email marketing efforts and how it can be measured. For example, this email suggests destinations based on the user’s home airport. It's never too early to start making plans, but it's important to consider how you go about making them. These regulations could be considered along the same lines as email spam laws. • Acquisition email, which includes newsletters, appends and co-registrations, will grow 4 percent annually to $518 million by 2010. Offering the story behind the brand and sending it from a person within the company can help form a relationship with customers. And that’s part of work too. Above all, you want everything in your campaigns to be clear and to the point. A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports. You can get permanently blacklisted by clients and prospects if you e-mail them without permission. Above all, marketing automation is an opportunity to deepen your relationship with your customers. Email marketing can really boost sales of business if done correctly. Catch up on tips and marketing wisdom from freelancers and agencies around the world. Email marketing has risen to prominence as one of the most popular forms of marketing out there. Tell it as it is: Use proper subject lines that reflect your email.. Don’t use deceptive subject lines. Most people quickly scan an email before they decide whether they want to open it, so you’ll want your subject line to make it clear that a campaign is worth your subscribers’ time. Our Connected Sites feature allows you to track subscriber activity from your campaigns to your website. What makes you want to open an email? Industry deep dives, macro trends, and profiles of fascinating businesses and founders. Something went wrong on our end. Test email content Before you send a campaign, be sure to test your content so you don't send emails with missing data or broken links. This is done by pulling in data from an external API (which you can read all about here). Of course, this is a major business decision, not just one of email marketing best practices. Day 3: Log in to Mailchimp and create your campaign. Not contacting people who have opted-out from your marketing communications, deleting contacts when there is no reason to keep their records, not having pre-ticked consent boxes and having a record of consent for each and every purpose. If you hire another company to manage your email list, you are still … Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies. Take your email marketing from good to great. They gave me 10x the storage space extra for the same price! Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Your email marketing schedule will depend on your industry, the types of content you send, and your sending frequency, but here’s an example of a schedule you might set up for yourself: Day 1: Jot down content topics, art ideas, and other basic elements for your upcoming campaign. As a healthcare organization, you should already have a HIPAA compliant email provider in place to send direct encrypted emails to patients. For example, Fjällräven sends a simple, beautifully designed welcome series to seamlessly introduce new customers to their brand. Tracy Clayton hosts season 2 and discusses moments of important change with 14 notable Black women. Follow our tips for writing an effective subject line to come up with a few variations, then run an A/B test to see which one gets the most opens. Ways to reach more people, generate leads, and grow your following. If you have an HTML image tag you can include an attribute called ‘alt’. Every email we send about Exist, whether it’s to existing users or people who signed up for our mailing list months ago, includes a link to remind them what Exist is. It’s simple but seriously profound. Adopting a friendlier, conversational tone is another email marketing best practice that can help transform the way your prospects perceive your brand. Check out our Email Design Guide for more tips. Not sure what your email marketing plan is? Be sure your marketing communications don't make these email marketing mistakes. Chances are your voice, tone, and sense of humor are all reasons why your customers signed up in the first place. Send targeted and event-driven emails and handle and parse inbound email from your users. Sorry, no results matched your search terms. Use the recipient's first name. Email is an important part of any marketing strategy because it is the most cost-effective way to promote your products. Be transparent about who’s sending the email. Read more about how Death to the Stock Photo built a profitable business with email. And there are a few integrations you can sync with Mailchimp so you can track any trends in website traffic or e-commerce activity after you send a campaign. So, don’t stop what you’ve been doing. Most businesses are powered by small wins and these micro conversions can pave the way to macro conversions.